Raleigh, N.C. (March 24, 2010) – For the second consecutive year, strategic media marketing agency Media Partners, Inc., (MPI) has been selected as the agency of record for the Big Bad Ball, an annual black tie gala benefiting Hospice of Wake County. Presented by the Capital City Club’s Young Executives, the 10th annual event will be held Saturday, October 1st from 7 p.m. to 1 a.m. at the Capital City Club.

MPI will continue to build awareness of the Big Bad Ball through public relations and marketing support, while also designing the theme, tagline and all collateral for the annual event. In 2010, the gala was attended by 350 people and raised nearly $100,000 for Hospice of Wake County’s Indigent Patient Fund and the Horizons Grief Center. These funds provided 630 days of patient care for those who might otherwise not be able to afford it.